We live in a golden age of vibe coding. You mutter at Cursor, Claude, or Copilot, and suddenly you have a page with soft shadows, a hero, three feature cards, and a button labeled “Get Started” that feels faintly guilty about existing.

I use these tools every week. They are delightful. They are also very good at producing websites that could belong to twelve different startups if you blurred the logo.

What AI is genuinely great at

  • Boilerplate that does not deserve your pride: form states, layout grids, accessibility stubs
  • Exploring variants fast when you already know the conversion goal
  • Turning a messy content dump into sections that at least have headings
  • Helping you ship a V1 before your runway learns to hate you

What still needs a human with taste

Conversion is not average. It is specific. AI does not know your buyer’s private superstitions: whether they trust logos more than testimonials, whether “book a call” feels salesy in your niche, whether your Web3 audience will bounce if the wallet CTA is cute instead of clear.

Also, AI loves decoration. Purple glows. Stat strips. Floating badges. Cards for things that did not ask to be cards. Your visitors are not collecting UI stickers. They are deciding whether to give you time or money.

A founder playbook that does not waste the moment

  1. Write the offer in one sentence a tired person can understand.
  2. Ask the model for structure, not identity. Identity is the part you defend.
  3. Kill anything that could appear on a competitor’s site with a find-and-replace of the name.
  4. Measure: time to first useful content, CTA clarity, mobile thumb path.
  5. When the page needs to look expensive and behave under real traffic, hire someone who ships frontends for a living.

My unfair advantage (and yours, if we work together)

I build landing pages, SaaS UI, and Web3 interfaces with AI in the loop and judgment at the wheel. Fast scaffolding is cheap now. Coherent products that convert are not.

If your current site looks like it was generated by a committee of very polite robots, I can make it feel like a product again.