Writing
Blog.
Short notes on conversion, performance, Next.js, AI UI, and shipping with taste.
AI Can Scaffold Your UI Overnight
Vibe coding is fast. Buyers can still smell generic. How to use AI tools without shipping a beige SaaS clone.
Core Web Vitals That Actually Convert
LCP, INP, and CLS as human questions, not lab trophies. What to fix first on a landing page that spends ad money.
Next.js Landing Pages That Rank
App Router, Server Components, and conversion structure so Google gets HTML and buyers get a clear ask.
GEO for Humans and AI Overviews
Answer-first pages that cite well in generative search without sounding like a textbook was held hostage.
What $500 vs $5,000 Websites Differ In
It is not about code polish alone. High paying clients buy outcomes, clarity, and pages that earn traffic.
How We Shipped a Production Frontend in 10 Days
A tight sprint on scoping, the conversion spine, performance gates, and what to cut before launch.
Why Most Landing Pages Don’t Convert
Most pages fail because they prioritize aesthetics over the decision moment. Five elements that actually move the needle.
Speed Optimization That Impacts Revenue
Load time is a conversion feature. How speed work on a SaaS landing page lifted results without redesigning the whole product.
Web3 Frontend Integration Patterns
Wallet flows, loading states, and dashboard UX that keep crypto products feeling as clear as any Web2 app.